Toronto Port Authority Introduces New DOOH Network Powered by ShyftLabs at Billy Bishop Toronto City Airport

April 13, 2026 (Toronto) – The Toronto Port Authority has announced the launch of a new digital out-of-home (DOOH) media network at Billy Bishop Toronto City Airport, transforming its advertising environment to provide enhanced experience for both advertisers and passengers. The upgraded network powered by ShyftLabs creates a connected media experience, with networked placements from mainland to tunnel to island atrium enabling sequenced campaigns across the passenger journey. 

Highlights of the upgraded 45-screen network include: 

• Eight 29.5-foot skyline UHD LED displays spanning the pedestrian tunnel;
• Four 12-foot LCD gateway displays at tunnel entry and exit;
• Up to 10 coordinated feature zones from mainland to tunnel to island, including new elevator placements; and,
• Expanded static and experiential inventory, including full tunnel floor graphics spanning approximately 485 feet. 

“We’re pleased to launch this new digital out-of-home network at Billy Bishop Toronto City Airport, one of North America’s most distinctive passenger environments,” said RJ Steenstra, President and CEO of Toronto Port Authority, owner and operator of Billy Bishop Toronto City Airport. “From the mainland terminal through the iconic tunnel, the DOOH inventory will transform a high-dwell journey into a premium, immersive media experience, giving brands an unparalleled opportunity to connect with millions of visitors.” 

“Our partnership with Toronto Port Authority reflects a shared vision for a more connected, intelligent DOOH media environment at Billy Bishop Toronto City Airport,” said Shobhit Khandelwal, Founder & CEO of ShyftLabs. “Through our AI-powered AdTech platform, Carter, we’re bringing programmatic and data-driven capabilities to help brands activate more effectively in this distinctive airport environment.” 

The new platform introduces a more flexible, measurable approach to airport advertising, enabling advertisers to plan and activate campaigns more efficiently, with stronger visibility regarding performance and the ability to extend campaigns across locations, delivering a high-attention media experience to the airport’s two million annual passengers.

About Billy Bishop Toronto City Airport

Billy Bishop Toronto City Airport is an award-winning gateway to Canada’s largest city, offering unmatched convenience just minutes from downtown Toronto. Serving passengers since 1939, the airport provides service to more than 20 cities across Canada and the U.S., with connections to more than 100 global destinations through its airline partners, and a U.S. Customs and Border Protection Preclearance facility.

Renowned for its accessibility, stunning skyline views and 98% passenger satisfaction rating, Billy Bishop Toronto City Airport supports critical regional services, including medical travel and medevac operations through Ornge. It is also a key economic driver, supporting more than 4,000 jobs (2,000 directly associated with its operations) and generating approximately $2 billion annually for the regional economy.

Committed to sustainability, the airport is a three-time recipient of the Airports Council International–North America’s Environmental Achievement Award and is certified under Level 1 Airport Carbon Accreditation.

Billy Bishop Toronto City Airport is owned and operated by the Toronto Port Authority. Nieuport Aviation is the terminal partner and operates the airport’s complimentary shuttle service to and from downtown Toronto. Learn more at billybishopairport.com.

About the Toronto Port Authority

The Toronto Port Authority owns and operates Billy Bishop Toronto City Airport, which welcomes more than two million passengers and generates approximately $2 billion in economic impact per year; the Outer Harbour Marina, one of Canada’s largest freshwater marinas; and the marine Port of Toronto, which facilitates businesses such as marine shipping, cargo services and passenger cruises to generate approximately $460 million in economic activity annually. Since 1911, and in its role as a city builder, the Toronto Port Authority has worked with partners and every level of government to enhance Toronto’s transportation infrastructure and economic growth. The Toronto Port Authority is committed to fostering strong, healthy and sustainable communities, and has invested more than $30 million in recent years to fund charitable initiatives and environmental programs that benefit communities along Toronto's waterfront and beyond.

The Toronto Port Authority is a federal agency and operates in accordance with the Canada Marine Act. It is guided by a Board of Directors that includes representation from all three levels of government.

For more information, visit torontoportauthority.com.

About ShyftLabs 

ShyftLabs is a Toronto-based technology and data company specializing in AI-driven platforms, advanced analytics, and digital infrastructure. Its proprietary AdTech platform, Carter, powers digital media networks with real-time optimization, programmatic activation, and measurable performance. www.shyftlabs.io